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GEORGE GERBNER

George Gerbner (August 8, 1919 - December 24, 2005) was a communication theorist, the founder of cultivation theory (mean world theory), and a poet. Born in Budapest, Hungary, he immigrated to America in late 1939. Gerbner earned his bachelor’s degree in journalism from the University of California at Berkeley in 1942, his masters degree in 1951, and Ph.D. in 1955. His dissertation, "Toward a General Theory of Communication," won USC's award for "best dissertation." He joined the US Army in 1943. He joined the Office of Strategic Services while serving and received the Bronze Star. Gerbner was honorably discharged as a First Lieutenant. He had been Dean of the Annenberg School for Communication at the University of Pennsylvania (1964-1989) and the Bell Atlantic Professor of Telecommunication at Temple University since 1997. He was diagnosed with cancer in late November, 2005. He died on December 24, 2005 at his apartment in center city Philadelphia.

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